It’s All About the Story

Effective communication is a topic that we bat around quite frequently in REP meetings… if you can flip someone’s perspective or tell an effective story, you can create that illusive, “message stickiness” that every communicator, educator, or campaigner yearns for.

I quite liked this ad from the Rainforest Alliance, and it would be neat to break down exactly what makes this an entertaining and engaging advertisement. I think it’s pretty memorable, but what are your thoughts?



One Comment to “It’s All About the Story”

  1. Love the ad! They dove-tail their logo to the idea that small actions are important. Well done!

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