Turn it Off, says Sesame Street…and toddlers…and SNL comedians

courtesy of http://media.photobucket.com/image/recent/pistachio99/Save%2520the%2520water/1.jpg

The U.S. is currently going through the worst drought since the 1930s, but luckily, the one thing that hasn’t yet dried up is the wealth of creative channels for environmental communication.

The New York Times Green blog has a great piece today about how Youtube and video have allowed us to bring everyone and everything into Operation Inform-The-Public. Some are meant to be funny, like the video featuring comedians like Rachel Dratch, while others rely on cute poodles and babies to tug on our heartstrings and trigger that second glance at the overly dewy lawn or the running tap.

Another approach is to target those latent neuroses about not ‘fitting in’ or being ignorant of social norms. The Wasting Water campaign takes this approach, as you can see with their video here.

What approach do you think is most powerful? How have you tried to reduce your own water waste, and what area of your life do you think contributes most to your overall water waste?

Plus…lots of tips to save water in your home!

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