Go Green to Get the Green

Sustainability doesn’t only mean saving the planet; it usually just makes plain old business sense. See the below article from Forbes for such an example!

In a new study, “The Relationship Between Corporate Sustainability and Firm Financial Performance,” the pair analyzed data from 562 branches of PNC Bank. The company has 93 LEED-certified branches, meaning the buildings meet the U.S. Green Building Council’s¬†standards for energy efficiency and other measures of greenness.

Those earth-friendly branches reported annual revenues averaging more than $3 million higher than their 469 non-LEED counterparts, which works out to $461,300 in extra sales per employee. Each LEED branch opened 458 more deposit accounts, and booked consumer loan balances averaging $994,900 higher, than the typical non-LEED PNC branch. At the same time, the yearly cost of utilities was $675.26 lower per employee at the green branches.

Why do the earth-friendly locations perform so much better? Conlon and Gravas believe one reason is that employees in the LEED branches are more satisfied and engaged, which apparently makes them more productive, and may improve customer service as well. “People are certainly proud to be working in LEED buildings,” notes Gravas.

The biggest factor, however, is probably that PNC launched a marketing campaign in 2009 that trumpeted its LEED branches’ greenness. When customers have a choice, it seems, they gravitate toward companies that do their bit to sustain the planet.


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